PodWell: Podcasting + Personal Brand

Written By Michelle Aronson

Can You Use Podcasting to Grow Your Personal Brand?

Podcast: PodWell
Host: Rivet360
Episode: Ep. 15 – Can You Use Podcasting to Grow Your Personal Brand?
Topic: Podcasting, personal brand, thought leadership, business growth, HR, culture strategy, and True Stories at Work
Best for: Business owners, consultants, coaches, HR leaders, and experts who are curious about using a podcast to build credibility, deepen relationships, and share their ideas in a more human way
Listen here: Can You Use Podcasting to Grow Your Personal Brand?
Related: True Stories at Work

Michelle Aronson joined PodWell to talk about using podcasting to grow a personal brand and build deeper connections through story. Michelle shares the motivation behind launching True Stories at Work, how the show evolved from season to season, and what she learned by turning real HR stories, workplace confessions, and leadership lessons into a podcast.

This conversation explores how podcasting can support thought leadership, business visibility, and relationship-building without feeling overly polished or salesy. It is a practical listen for experts who have stories to share, ideas to test, and a desire to create content that sounds more like a real conversation than a marketing brochure.

Michelle Aronson

Michelle Aronson, the founder of Culture + Strategy Lab, partners with companies to make workplace cultures more impactful, measurable, and fun. Michelle is a recovering HR executive, business school professor, certified executive coach, and host of the True Stories at Work podcast. Her passion? Creating a workplace that attracts and keeps the best talent without wasting valuable time and money on strategies that don’t work. Her company helps companies build cultures where employees want to work—and stay.

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