Define + Align: A 10 Week Culture + Strategy Lab
For HR and business leaders who want a real plan, not another feel-good workshop or forgettable slide deck.
Define + Align is a hands-on cohort designed to help you understand what is shaping your culture, where it is helping or hurting your strategy, and what to do next.
We’ll spotlight what’s really going on in your company and take small, strategic steps each week to build a culture you can actually see, measure, and improve.
Culture is never neutral
It shapes how people lead, communicate, and make decisions every day. Define + Align helps you make those patterns visible, so you can stop reacting to culture issues and start leading them on purpose.
Your team works hard… and isn’t hitting the results you need.
Your values sound good on paper… but aren’t showing up in every meeting.
Culture is being shaped by decisions every day… but is it the culture you want to create?
You’re in the right place if...
you are expected to influence culture, but have never been taught how to build it
you see gaps between what your company says it values and what actually happens day to day
you are tired of culture being treated like a nice-to-have instead of a business driver
you want a stronger connection between people, leadership, and results
you need practical tools, thoughtful support, and a plan that you can actually use
Define + Align is ideal for HR leaders, people leaders, and executives in growing organizations who want to lead culture with more clarity, confidence, and impact.
a real understanding of what is shaping your culture today
stronger language for talking about culture in a way leaders respect
practical tools to connect values, behaviors, leadership, and business goals
a way to spot the gaps that may be slowing trust, engagement, or business results
a clear sense of what to focus on first, next, and why
more confidence leading culture conversations that move things forward
You will not leave with a stack of notes you never look at again. You will leave with a plan you can use.
By the end of the lab, you’ll have:
What to expect
This 10-week lab is delivered virtually through live group sessions, guided weekly content, and a private community space for continued support.
You can expect:
a small cohort experience with real conversation and practical feedback
five live virtual sessions that combine teaching, discussion, practical application, and space for questions
weekly steps that help you apply the work to your own organization
tools that make culture easier to assess, discuss, and shape
space to reflect, test ideas, and shape your plan as you go
a schedule shaped by participant availability, with meeting day and time finalized by survey before the cohort begins
This is not one-size-fits-all. You’ll be working on your real culture challenges in real time.
Why Define + Align is different
A lot of culture work sounds inspiring, but does not help you solve the real challenges getting in the way of your business goals.
Define + Align was built to close that gap.
This lab brings together strategy, reflection, practical tools, and business thinking so culture stays connected to what actually matters: leadership, trust, execution, retention, alignment, and results.
It is thoughtful, human, and structured. Not theoretical, fluffy, or vague.
Hi, I’m Michelle.
I’ve worked in just about every HR role you can name and eventually became a Chief People Officer in a business where people results were not optional.
50% of my CEO’s bonus depended on our employee and customer experience metrics. It was challenging, messy, high-stakes, and some of the most meaningful work I’ve ever done.
Now I coach leaders, partner with growing businesses, build HR teams, and teach graduate students how to connect people strategy to business reality.
I created Define + Align to give leaders the clarity, tools, and support they need to build a culture people can feel and a strategy can count on.
Meet Michelle
Investment
You are investing in expert guidance, peer support, and practical tools to build a culture that strengthens trust, supports strategy, and helps both your people and your business perform better.
Core Lab
$2,500
For leaders who want the full lab experience, practical tools, and ongoing support while applying the work in their own organization.
Includes:
full 10-week lab
5 live group sessions
guided content and practical tools
peer learning and discussion
alumni community + monthly office hours for 1 year
Guided Lab
$3,750
Most Popular
For leaders who want help applying the work to their real culture challenges in real time.
Includes everything in Core Lab, plus:
1 private kickoff session before the lab
2 private strategy sessions during the program
review and feedback on one draft culture plan
Strategy Partner
$5,500
For leaders who want deeper, more strategic support building, refining, and socializing their culture plan.
Includes everything in Guided Lab, plus:
2 additional private strategy sessions
written feedback on one final or near-final culture plan draft
1 optional stakeholder alignment session with a leader or key partner
Spots are limited to keep the experience personal, practical, and impactful. All prices include alumni community access and monthly office hours for 1 year after the lab ends.
Need employer approval?
We’re happy to provide an invoice, receipt, or short program summary to support your L&D or professional development request.
Miss a live session?
You’ll still have access to the core materials so you can stay on track.
Questions about credit eligibility or group participation?
See our FAQ page.
Save Your Spot in Define + Align
Culture won’t wait, and neither should you.
If you are ready to build culture with more clarity, stronger support, and a more intentional connection to your business, Define + Align will help you turn insight into action.
This is a small, cohort-based lab, and spots are limited.
Ready to get started?
Take the first step by completing the form below and scheduling a quick call to see if Define + Align is the right fit.
No spam. Just strategy, culture, and thoughtful next steps.
Build a culture you’re proud of ✦ Lead culture conversations with confidence ✦ Turn people strategy into business results ✦ Grow your leadership influence ✦ Get real tools, not just theory ✦ Lead change with clarity and courage ✦ Celebrate wins you can measure ✦ Align culture and business goals ✦ Drive engagement, performance, and loyalty ✦ Turn culture into your competitive advantage ✦ Strengthen leadership alignment ✦ Make values visible and actionable ✦ Catch invisible risks before they cost you ✦ Create a culture that scales with your success
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✦ Build a culture you’re proud of ✦ Lead culture conversations with confidence ✦ Turn people strategy into business results ✦ Grow your leadership influence ✦ Get real tools, not just theory ✦ Lead change with clarity and courage ✦ Celebrate wins you can measure ✦ Align culture and business goals ✦ Drive engagement, performance, and loyalty ✦ Turn culture into your competitive advantage ✦ Strengthen leadership alignment ✦ Make values visible and actionable ✦ Catch invisible risks before they cost you ✦ Create a culture that scales with your success
Build a culture you’re proud of ✦ Lead culture conversations with confidence ✦ Turn people strategy into business results ✦ Grow your leadership influence ✦ Get real tools, not just theory ✦ Lead change with clarity and courage ✦ Celebrate wins you can measure ✦ Align culture and business goals ✦ Drive engagement, performance, and loyalty ✦ Turn culture into your competitive advantage ✦ Strengthen leadership alignment ✦ Make values visible and actionable ✦ Catch invisible risks before they cost you ✦ Create a culture that scales with your success ✦ ✦ Build a culture you’re proud of ✦ Lead culture conversations with confidence ✦ Turn people strategy into business results ✦ Grow your leadership influence ✦ Get real tools, not just theory ✦ Lead change with clarity and courage ✦ Celebrate wins you can measure ✦ Align culture and business goals ✦ Drive engagement, performance, and loyalty ✦ Turn culture into your competitive advantage ✦ Strengthen leadership alignment ✦ Make values visible and actionable ✦ Catch invisible risks before they cost you ✦ Create a culture that scales with your success
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