Culture + Strategy Blog

Simple + smart strategies to spark a culture that reflects your people and business goals.

employee engagement, leadership Michelle Aronson employee engagement, leadership Michelle Aronson

The Rise of Fauxductivity: Build a Culture That Values Real Work, Not Just Appearances

Have you noticed a new breed of “busyness” sweeping through your workplace? Fauxductivity is a workplace trend where employees look busy without getting much done. From carefully timed emails to calendars filled with “important” meetings, fauxductivity has become a subtle art form... And it's a sign that something deeper might be off in your workplace culture.

When employees focus on appearance instead of impact, productivity and morale drop, and your best talent may end up checking out, literally and figuratively.

So how can you move your culture from fauxductivity to real productivity? It starts with designing jobs that challenge, engage, and align with employees’ professional goals.

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leadership, culture Michelle Aronson leadership, culture Michelle Aronson

Every Day, You and Your Culture Send a Message—Does It Say You Care or That You’re Careless?

Hold up Your Leadership Mirror, What Does it Reflect?

Culture isn’t a mission statement or a motivational poster. It’s what happens in the moments between the meetings, in the choices you make, and in what gets recognized—or ignored. Whether you realize it or not, you are your culture and you’re always communicating. The question is: Does it show you care, or that you’re careless?

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leadership, culture Michelle Aronson leadership, culture Michelle Aronson

Every Day is Game Day: How Leadership Actions (and Inactions) Define Your Culture

What creates a Super Bowl champion—the plays they make or the mistakes they avoid? Both. A single missed tackle, dropped pass, or hesitation from the quarterback can shift momentum and decide the game.

The same holds true in your business. Culture isn’t just shaped by what leaders do—it’s also shaped by what they don’t do. Ignoring a problem doesn’t make it go away. Failing to reinforce values sends just as strong a message as acting on them.

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culture, leadership Michelle Aronson culture, leadership Michelle Aronson

Why Investing in Your People Is the Most Innovative Business Decision You Can Make

When it comes to building a successful business, there's no shortage of strategies to boost productivity, attract top talent, and increase innovation. But an overlooked—and undervalued—strategy is investing in employee well-being.

This isn't just about offering free snacks or an occasional wellness day. It's about creating a culture where people feel cared for, valued, and supported to do their best work. And the best part? Research shows that prioritizing well-being isn't just good for your employees—it's fantastic for your bottom line.

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communication, leadership Michelle Aronson communication, leadership Michelle Aronson

Let’s “Circle Back” on Jargon: Why Leaders Should “Run Jargon Up the Flagpole” and Leave It There

Is your team really “aligned,” or are they just nodding along in meetings because they have no idea what you’re saying?

If you’ve ever told your employees to “circle back,” “take this offline,” or “socialize the idea,” then you might be guilty of using corporate jargon—a language that sounds polished but often leaves people confused, disconnected, or quietly rolling their eyes.

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leadership, culture Michelle Aronson leadership, culture Michelle Aronson

Ghost Jobs: Why Posting Roles You Don’t Intend to Fill Can Haunt Your Company Culture

In the world of job hunting, there’s a spooky trend that’s frustrating applicants everywhere—Ghost Jobs. These are job listings that companies post without any real intention of filling them. Maybe they’re “just seeing what’s out there,” or maybe they’re stockpiling resumes for future use. Whatever the reason, these phantom postings leave applicants feeling ghosted and can damage a company’s reputation more than you might think.

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